How Coaches and Consultants Can Build a High-Converting Landing Page (Free Checklist!)
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Landing Page Checklist for Coaches, Consultants & Educators (Squarespace Edition)
A well-crafted landing page isn’t just nice to have—it’s one of the most important parts of your online presence. It's where curiosity turns into clicks, and where potential clients start to see the value of working with you.
✅ Pre-Launch Prep
Let’s get your ducks in a row before you hit publish.
The most successful landing pages start with clarity—on your offer, your people, and what action you want them to take. Trust me, a little upfront planning saves a lot of "why isn’t this working?" later.
✔️ Define the goal of your landing page (email sign-up, booking a call, selling a product)
✔️ Get clear on your audience’s top struggles or goals
✔️ Pull together your brand basics: logo, fonts, color palette
✔️ Gather testimonials, headshots, or quick stats that show credibility
✔️ Choose a Squarespace template that feels clean and easy to navigate
✅ Above-the-Fold Must-Haves
Grab their attention fast—before they scroll away.
This section is your first impression. Your headline and call-to-action should instantly answer the question: “Why should I care?”
✔️ A clear, benefit-focused headline (no fluff—just value)
✔️ Subheadline or short explanation of what you do
✔️ Strong hero image or background that reflects your vibe
✔️ Call-to-action button (bonus points for friendly wording like “Let’s Chat” or “Send Me the Guide”)
This is where the magic happens—make it easy for visitors to book a virtual coffee date or reach out with questions.
✅ Conversion Section
Make it super easy to take the next step.
People want clarity, not complexity. A well-placed form or button (with zero guesswork involved) makes saying “yes” feel natural.
✔️ A repeat of your CTA from the top (consistency = confidence)
✔️ Lead magnet, calendar link, or email form front and center
✔️ Add a mini visual or description if you’re offering a freebie
✔️ Quick reassurance like: “No spam, just helpful stuff” or “Takes less than 60 seconds”
✅ Credibility & Connection
Show you're legit, trustworthy, and the real deal.
You don’t need a wall of testimonials—just a few thoughtful details that help your audience feel like, “Okay, this person gets it.”
✔️ 1–3 testimonials or kind words from real people
✔️ Client logos, certifications, or features (if relevant)
✔️ A tiny FAQ section to calm any hesitations
✔️ A friendly close or sign-off—photo, quick note, or a short “about you” blurb
Your About section helps visitors feel seen—this is your chance to connect, build trust, and show the real human behind the brand.
✅ Footer + Finishing Touches
These might feel small—but they make everything smoother.
Think of this as your final polish. It’s all about clean navigation, mobile usability, and little trust-building details.
✔️ Add a privacy policy and/or terms link if collecting data
✔️ Include social icons (but don’t let them distract from your main CTA)
✔️ Write a solid page title + meta description for SEO
✔️ Add ALT text to all images for accessibility + searchability
✔️ Test your form, button, and mobile layout before sharing
Final Thought
Keep it simple, friend. Your landing page doesn’t need to win design awards—it just needs to make someone say, “Yes, this is exactly what I need.” Clarity, connection, one solid CTA—that’s the magic.
✨ Need a Landing Page That Works Hard for You?
I create Squarespace templates and custom designs for coaches and entrepreneurs.
• Easy to edit
• Built to convert
• Looks great on every screen
→ [See Templates] or [Hire Me to Design Yours]
