Brand Strategy and Identity
Brand Strategy and Identity
A unique and cohesive brand identity can set your brand apart. Strategic brand development can mean the difference between simply running a business, and building an influential brand. In my brand identity offer, I work with you to understand your brand’s unique personality and devise a brand identity that sets you apart and communicates your brand’s superpowers to your target audience.
Branding Services
Chris Olson Designs books out a few months in advance. I am currently booking branding services projects for summer 2023. If you are interested in working with me, you can book a discovery call.
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During the brand onboarding process, you complete my online content questionnaire and share your current branding and photos. We can also schedule a call to further discuss the brand. This will help you provide what’s needed before I begin the brand strategy. The brand strategy can include determining the brand personality, your brand’s tone of voice, the value proposition, competitive analysis or audit, and identifying the target market.
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Develop a primary logo, secondary logo, icon logo, and submark logos.
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Develop a mood board and color palette that reflects the ideas in the brand strategy consulting.
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Develop a typography system and font hierarchy based on the brand strategy.
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Templates for Instagram, Facebook, LinkedIn, Pinterest, and more.
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This guide tells the brand story and includes details on the company’s brand identity, including logos (full logos, secondary logos, and icons); color palette (primary and secondary colors); typography (font styles, sizes, font hierarchy, and spacing); brand imagery (brand photos, illustrations, and artwork); brand voice and tone; also include examples of how to display its content on social media.